“You must not let your life run in the ordinary way; do something that nobody else has done, something that will dazzle the world.”
Award Winning Professional
An award-winning integrated communications specialist, with emphasis on blending strategic creativity and social media, advertising and public relations. Le Veque approaches communication campaigns with big picture strategy and innovative delivery, integrating traditional communication methods with cutting edge media channels. This includes using video, motion graphics, digital applications, traditional advertising and activations to achieve communication goals, from telling a story to raising awareness, driving sales, or helping turn consumers into brand advocates.
Expert in Campaigns Proven to Work
He has more than 25 years of experience working with consumer, health care, government and non-profit clients, as well as expertise in creating public education campaigns that engage diverse communities, promote public policy change and create long-term behavior modification. This includes overseeing the California anti-smoking campaign for 15 years and the Los Angeles County Department of Public Health anti-obesity and anti-smoking initiatives.
Content Creator
Le Veque has been involved in multimedia content creation for more than 20 years. This includes writing, directing, filming and editing more than 1,000 videos for clients.
More Than 70 Industry Awards
Over the course of his career, Le Veque has been at the helm of award-winning campaigns, receiving more than 70 awards from organizations such as the Association of Marketing Communications Professionals, Academy of Interactive and Visual Arts, International Academy of Digital Arts and Sciences and Public Relations Society of America. As a leader in the field, he has presented at conferences and conducted trainings in social marketing, digital communication and integrated communication campaign techniques across the nation, including the Centers for Disease Control and Prevention’s Communities Putting Prevention to Work program, California Department of Public Health, Biennial Childhood Obesity Conference, Los Angeles County Department of Public Health, Center for Non-Profit Management, CDC Summer Institute run by the University of North Carolina at Chapel Hill, California Office of the Patient Advocate, Tourism Fiji, Triathlon Business International, Bosch Appliances and Citibank.
Before joining the Annenberg School for Communication and Journalism faculty, Le Veque’s career has included working in public policy for members of Congress and the California Legislature, intensive political campaign experience, and serving as Senior Vice President and Director of Digital Strategies at The Rogers Group in Los Angeles. Le Veque was also an Annenberg adjunct professor for more than eight years, teaching a variety of courses including a graduate course titled Social Media, Digital and Mass Media Strategies before becoming a full-time professor in 2010.